Best Examples of Engagement in Social Media

We all have favorites when it comes to who we follow on social media. Have you ever asked yourself why one person lures you in more than the next? It’s because they have a way of creating engagement with you by the things that they do.

For example, some of my Twitter favorites include -

@LindaSamuels – She is a relationship builder, and makes you feel special in a sea of others Tweeps.

@30secondmom – (aka @elisatalk) Launching her new venture she made solid use of drawing women in to gain valuable tips. Elisa has been & continues to be a woman to watch!

@PatriciaRossi – Just love her approach! She is a conversation starter and connector. I really enjoy her down to earth style. :)

On Facebook, a favorite is the Suitcase Entrepreneur, Natalie Sisson. She travels the world and brings you along on her adventures. One valuable tip I learned from observation is that Natalie personally welcomes new fans to her page. This is a practice I have been using because I appreciate every single person who chooses to Like my page, and sincerely want to get to know them better. The better we know our fans, the better we can serve their needs.

As we continue to look at great examples of engagement this week, I was curious to know who you love to follow and asked -

Who you find to be incredibly engaging on social media?

I didn’t get as many examples as I’d hoped, knowing that we all have a favorite, but was very pleased by the fine selections our wonderful contributors provided. I asked each person to include links so that we could see first hand what they described in their comments. Perhaps you will get some great new ideas for how to better engage with your followers on social media, and I hope you will share your favorites with us in the comments below. Enjoy!


1. I Am Jealous!

I was first introduced to Ana White’s social media efforts through The Social Media Examiner. Ana White is a carpenter, cleverly calling herself a “homemaker”. She has a website to empower women to do carpentry projects. As a small business owner, I admit, I am jealous because I think Ana is doing it all right! I was particularly intrigued by her ‘Brag Blog’ I have attempted something similar but I find it very hard to get customers to brag! I also love her ‘How To’ videos on YouTube. I keep an eye on Ana’s efforts, in hopes of gleaning some great tips! Here are her links: Website, Facebook, Twitter and YouTube.

Thanks to Christy Cook of Teach My

2. NJMEP Engages The Manufacturing Community

NJMEP (www.njmep.org), located in Morris Plains, NJ is very engaging on social media through their “Made in New Jersey” campaign. This program highlights a different manufacturer in the state each week and posts their information on LinkedIn, Twitter and Facebook. They also engage their entire audience with relevant industry articles, conversation topics and have created a great forum for those in the industry to come together and network, learn and engage. I regularly notice responses, “likes” and other posts from members of these social networking groups.

Thanks to Emily Carter of Grass Roots Marketing, Inc.

3. You Feel Like You’re Relaxing And Having Coffee With Her!

Someone who has consistently caught my eye in the way she uses Facebook wonderfully is Bryn Johnson of Bryn Johnson Consulting. She weaves her business life in with some personal notes that are always bright and engaging.

She’s often found at a Starbucks doing some work or meeting with colleagues and she’ll tell you the kind of coffee she’s enjoying. It’s a very welcoming approach and even expanded into an open phone call she does every month called Coffee Break with Bryn. Anyone can call in and ask questions about business strategies, issues or whatever’s not working. Bryn’s enthusiasm and sharing are evident on those calls. With her wit and charm, you get to feel you’re sitting across the table sharing a coffee break. I wonder what coffee she’s drinking now.

Thanks to John Rasiej of Speak Louder Than Words

4. N.D.P.

Hanif Russell, Chairman and CEO of Black Business Works Inc. has this Noon Day Praise on his Facebook page site every day. I look forward to going on his page and reading his N.D.P. it’s positive and up lifting, as a business owner you need that. He also has questions of the week to engage his friends in thinking about what you need to do for your business, these questions engage business owners and entrepreneurs in a discussion of the week, very insightful and helpful. He also has an online radio blog that is for business owners that gives weekly tips every Monday.

Thanks to Eula M. Young, COO of Griot’s Roll Film Production & Services Inc.

5. The Tweet That Changed NASCAR Forever

On Monday, February 27th, NASCAR made history by having one of its driver’s tweet from their car. Don’t worry, they weren’t racing and tweeting. The race had been red-flagged due to a driver crashing into one of the jet driers while the race was under caution. While this was happening, driver Brad Keselowski (@keselowski) took his phone out of his pocket, took a picture and posted it to Twitter. For the first time ever, fans had a driver’s perspective of what was happening at the moment, one that wasn’t initiated by interview. Brad, already a great ambassador for all things NASCAR on Twitter, gained 100,000 additional followers (including myself) wanting to get in on what was happening. If that’s not a great example of engaging people through social media, I don’t know what else is.

Thanks to Barbara Goldberg of Back On Track Solutions

6. Helping Mum’s Build A Little Biz

Karen Gunton from “build a little biz” has cracked social networking in my view. She has a very active Facebook following with over 6k followers! Karen shares helpful and practical tips and ideas with her community to help us build our businesses. She interacts with her community, responds to questions and does an excellent job of facilitating discussion on her page. Karen has a fabulous weekly email newsletter called The Toolbox which includes a wrap-up of posts she’s found most useful over the previous week. If you are building a little biz, I recommend you “like” Karen’s page.

Thanks to Suellen Hughes of The Kickstart Business




Thanks so much again to all our wonderful contributors for sharing your favorite examples of those who engage through social media! We hope to hear from you again. And to all our readers, if you have an innovative idea to share, we hope you will leave it in the comments below.

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4 Comments

  1. Diane Bentley
    Posted April 16, 2012 at 1:38 am | Permalink | Reply

    You’re awesome :-)

  2. Posted March 13, 2012 at 7:22 am | Permalink | Reply

    Shannon,

    What a surprise and honor to be included on your list of “Best Examples of Social Media Engagement.” Thank you so much. I’m especially thrilled because I look up to you and the wonderful way you engage and share with all of us. You’ve inspired me in more ways than you know. I appreciate the high quality of content and sharing that you always give and the way you go about it.

    • Posted March 13, 2012 at 4:52 pm | Permalink | Reply

      Linda, Thank you so much for your precious comment! I am so happy that I could be an inspiration. :) The truth is that so much of what I do was inspired by learning from my tribe and others who are doing amazing things. As with anything, it’s fun to watch the brilliant strategies of those around us, and then take the best parts, add our special sauce and apply liberally. You are quite a sparkler yourself, so keep up the great work! Shannon

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