Lately, I have been asking myself the same question. Managing several social media platforms can be time-consuming, so I am always looking for ways to streamline. It was perfect timing to present this solution-driven guest post from expert, Dotty Scott, for the weary entrepreneurs who feel like they are having trouble keeping up. Thanks, Dotty!
Many professional women hesitate getting started in Social Media, they figure there is just not enough time to get it all done. I want to introduce 2 very useful tools that I use to manage my social media.
Hoot Suite: Social Media Aggregator (Time Saver Tip #1)
HootSuite is one of my favorite social media tools. This tool aggregates all your social media accounts (Twitter, Facebook, FanPage, LinkedIn and more) into one place. It is easy to see all the different conversations, respond to them, and even schedule posts into the future. Some of the paid features are connecting your account to a Google Analytics account so you can see the traffic from your social media efforts, creating custom reports to share the analytical information with others, adding RSS feeds to automatically post when you add to that feed, and creating teams and assignments if you are collaborating with other people on social media projects. My favorite part of this tool is the scheduler – I can sit down when I have a few moments and plan out weeks of status updates for my Social Media accounts.
Nimble: Social Media Contact Manager (Time Saver Tip #2)
Nimble is a tool that allows all your contacts to be imported and managed from 1 area. You can import all your Twitter Followers, Facebook Friends, LinkedIn Connections, and Gmail Connections into one email platform. It is great to get all your Direct Messages, Private Facebook messages, and any other social media messages into 1 area that also allows for responding. Nimble also allows for Tasks and Event management. You can keep your day focused and on track by using this handy tool.
Social Media does not need to control your life. You can take it by the throat and form it into something that is useful and meaningful in your business. If you are not getting actual business from your Social Media efforts then you are doing something wrong. Streamline your efforts, use less time, and get better results by using these 2 tools.