Spotlight on Success Show – Episode 4
Having launched her business during the peak of the recession in 2009, Bonnie learned first hand the importance and benefit to carving out a defined path, and becoming the go-to expert for a specific portion of the population. In our discussion, I ask Bonnie –
- Why is selecting a narrow niche so important, especially in an economic downturn?
- How do you recommend women overcome their concerns about getting too specific?
- What are your best tips for selecting a viable niche?
- And, how does having a narrow focus help to grow a business?
If you would like more information on how Bonnie works with her clients, be sure to check out the case studies on her website. Enjoy the show!
Thank you Bonnie for sharing your valuable insights and taking the time to educate us all the benefits and importance of selecting a narrow niche.
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Bonnie Buol Ruszczyk is the president and founder of BBR Marketing, a firm that specializes in marketing strategy, plans and tactical implementation for professional services firms. She has nearly 20 years of marketing experience working with a diverse range of industries and clients, including professional services firms, entertainment, fitness products, not-for-profits, banking and many more. Her experience is vast and varied and has created a woman whose work quality is bested only by her determination to constantly better herself and her craft.
Her passion for helping professional services firms is only matched by her creative thinking and business-minded approach, all skills she brings to her clients every day. “I love that what I do is creative yet also strategic. My current role allows me to work with a variety of different people and companies, and I have some of the most amazing clients around. I also appreciate that I’m building something tangible with my business. I get great joy and a huge sense of accomplishment when I see my clients smile as they realize that the marketing strategy I’m suggesting may be just what they need to take their company to the next level. And as an entrepreneur myself, I love helping other business owners reach their goals and watch their companies thrive.”