Pursuing Your Dream Job

Spotlight on Success Show – Episode #6

Today on my show I had the pleasure of a speaking with Lisa Schaefer, Chief Designer and Owner of whether bags, who shared her best strategies for how women can take the first steps to make their designer dreams a reality.

After deciding to leave Corporate America, Lisa pursued her dream and carved out a niche in the handbag industry. In our discussion, I ask Lisa –

  • Where do you begin in order to transition from an idea to a viable concept in the fashion industry?
  • What’s your best advice for overcoming the challenge of finding a quality, local manufacturer for a product line?
  • What are some strategic steps for building a network of like-minded designers from ground zero?
  • And, what are your best tips for staying grounded and patient when working on a new design?

If you would like more information and to check out Lisa’s handbag line, please visit her website. Enjoy the show!

Thank you Lisa for sharing your valuable insights and taking the time to teach us how to pursue our designer dreams and make them a reality.

To subscribe to my YouTube Channel so you don’t miss upcoming episodes CLICK HERE. Thanks for watching!


Lisa Schaefer is the Chief Designer and Owner of whether bags. She had a vision in 2009 that led to the creation of her debut handbag line, whether bags. The focus of her designs came from a need to be unique, eco-friendly and durable, but also have a stylish flair. Hemp canvas and hemp/organic cotton blended fabrics are featured in her Spring/Summer collection. All of her materials are sourced within the US and bags are produced locally in Chicago. Her debut collection for Fall 2011 includes a special edition collection.

Founded in 2010, whether bags is a line of handbags and utility bags for the urban, hip woman or man who is on the go. Our bags are constructed with sustainable materials such as hemp/cotton blended fabrics to be earth conscious. Each bag is authentically crafted locally in Chicago, IL. All of the material used in whether bags are ethically/sustainably sourced within the USA. We pride ourselves on quality and durability, which is why the whether bag is built to last. It is our aim to use sustainable fabrics whenever possible. whether bags are made wholly or in part by hemp, organic cotton and sustainable products. Lisa is now launching her winter styles.

Keep up to date with her latest progress by visiting her blog, following her on Twitter, or on Facebook. For more information, you may contact Lisa at lisa at whetherbags dot com 0r 310-465-6580.


  1. Posted November 25, 2011 at 4:33 am | Permalink | Reply

    Hi Dr. Reece, thanks for sharing Lisa’s story. She is very encouraging. My daughter started an online business and she needs to hear this so I’ll be sure to share it.

    Great job on the video too! Thanks.

    • Posted November 25, 2011 at 8:53 am | Permalink | Reply

      Ileane, So glad to hear that! I think what Lisa has had the courage to do is really inspiring. It just goes to show you that you can move mountains when you put your mind to it to figure out how. Thank you for sharing your comment! Shannon

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