Stop Leaving Money on the Table

Spotlight on Success Show – Episode #19

Today on my show I had the pleasure of a speaking with Shannon Cherry, “Your Creative Relationship Marketing Expert” and Founder of Be Heard Solutions, who shared her best strategies for how entrepreneurs can leverage some of the things they are already doing, and incorporate some new ones to stop leaving money on the table in their businesses.

As Shannon teaches us, it all starts with building relationships through your marketing and keeping the connection going. In this interview I ask Shannon –

  • What’s the biggest mistake women make in their businesses that keeps them from making more money?
  • What is an easy way we can make more money without a lot of effort?
  • What should be included in a “media room?”
  • What is your favorite best-bang-for-your-buck marketing tool?
  • And, what’s the key to stop leaving money on the table once and for all?

For more information on Shannon’s services, tips and strategies please visit her website.  Enjoy!

Thank you Shannon for sharing your best tips on how we can begin to get the biggest return from what we are already doing in our businesses.

To subscribe to my YouTube Channel so you don’t miss upcoming episodes CLICK HERE. Thanks for watching!


Imagine being the go-to person in your field… the expert your prospects want to do business with… the one everyone is talking about… the one getting more money consistently. Now imagine being that successful with authenticity and integrity… in a way that you build lasting relationships with those you serve.

Shannon Cherry, Your Creative Relationship Marketing Expert, helps you do just that by creating a powerful presence to make more money. Her background as a PR and marketing pro, as well as a TV reporter and anchor, combined with a unique ability to see through the clutter, gives her the expertise to build your exposure, increasing your credibility and visibility.

For more than 18 years, she has helped businesses increase their traffic, fill seats in programs and get more profits. Shannon has helped her clients appear in Parents, NewsWeek, Entrepreneur, USA Today and the New York Times, as well as on The Today Show, Fox News, The History Channel, CNN and The Oprah Winfrey Show.

She founded Be Heard Solutions in 2002 to help helped experienced and ambitious, entrepreneurs, coaches and consultants to create and grow the business they desire– without compromising on their sincerity and principles.

She proudly walks her talk: Shannon’s business has been debt-free since its inception and she consistently works only 25-27 hours per week to spend more time with her family in the capital of New York.

To learn about how you can be a part of Shannon’s June Conference, Business Charm School, visit

Connect with Shannon on her Twitter, FacebookLinkedIn, and YouTube.


  1. Posted May 27, 2012 at 7:46 am | Permalink | Reply

    I absolutely love this video and I’m definitely taking away some ideas. This week I shall be working on a video piece for my social media so that people can see what I’m about.

    For me I think this is doubly important as I live and work in a non-English speaking country but will be delivering my work in English – so I want to demonstrate that my speech is easy to understand and that I’m able to communicate clearly.

  2. Posted February 23, 2012 at 9:16 am | Permalink | Reply

    Thanks Shannon for another great Spotlight series! I’m looking forward to implementing the suggestions that Shannon C. provided to my business as soon as possible!

    • Posted February 23, 2012 at 10:37 am | Permalink | Reply

      Thanks for watching Barbara! So glad you found the episode helpful. I certainly have some new ideas. 🙂

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