A.W.E. Spotlight – Brand Strategist & Stylist

In an effort to always bring you the latest and greatest information, I am happy to present another installment of our Advisory of Women Entrepreneurs Spotlight interview series.

We designed this series to, not only showcase our community of amazing women entrepreneurs, but to also share their best tips, strategies and insights for wanna-be and established women entrepreneurs.  Our mission for this community is to bring an incredible group of women together to inspire, motivate, and support women in business by networking, collaborating, and, in the case of this spotlight series, showing you why they shine so brightly!

I am thrilled to share my interview with Erin Ferree, Founder of Brand Style Design.  In our interview, Erin shares the ups and downs of becoming an unexpected entrepreneur, as well as her use of the Japanese philosophy of Kaizen to get things done without getting overwhelmed.

More than brand design and development, Erin discusses how she takes her clients through the brand planning process. Find out what’s more important than having a pretty brand, and how to make sure your brand is built on a solid foundation to be sustainable over the long haul. Enjoy!

Thank you for watching.  If you are interested in joining A.W.E. CLICK HERE for more information.


Erin Ferree believes that branding is about more than being “just pretty” – though a pretty brand certainly doesnʼt hurt. Sheʼs designed brands for hundreds of small businesses, based on a solid foundation and strategic brand planning that attracts their ideal clients, stand out from the competition, raise their visibility and make them unforgettable. Erin lives, cooks and plays tug-of-war with her dog in San Luis Obispo, California. Visit her website at brandstyledesign.com to learn more about small business branding.

To get your free goodies from Erin, be sure to visit her gifts page, where she currently has 3 fabulous ways you can get a jump-start on your learning. Connect with Erin on Twitter and Facebook too!

Erin is launching her brand new program, Discover Your Brilliant Brand Plan – Learn how to create a brand that’s clear, compelling and completely easy and effective in this free teleseminar on June 15, 2011 at 2pm EST. Sign up now!


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