Spotlight on Success Show – Episode #7
Working with small business owners and corporate clients, Angelique understand the challenges and advantages in both worlds. In our discussion, I ask Angelique –
- Are there some entrepreneurs who the corporate market is better for than others?
- When it comes to selling to the corporate market, what size of an opportunity are we talking about?
- Aside from the money, what are some of the biggest advantages to working with corporate clients that people may be surprised to learn?
- And, what is the biggest challenge small business owners have in landing corporate clients, and how can they over it?
If you would like more information and to get your free copy of Angelique’s informative CD, please visit her website. Enjoy the show!
Thank you Angelique for sharing your valuable insights and taking the time to teach us how we can take the first steps to land corporate clients and grow our businesses.
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Harnessing her more than 15 years of experience working with FORTUNE 500 and other leading organizations, Angelique Rewers, ABC, APR, helps small business owners, solopreneurs and the self-employed stop chasing smaller clients in favor of landing lucrative corporate contracts.
Angelique is the person to turn to because she’s been there herself. After nearly a decade of designing and executing award-winning communication and marketing campaigns for FORTUNE 500 companies, she left corporate America for life as an entrepreneur. Out of the gate she was successful, landing large contracts with some of the top names in the technology, defense, energy, medical and consulting industries, breaking the six-figure mark in just one year. She’s been working with some of the world’s most renowned companies ever since, including Northrop Grumman, ITT, Constellation Energy, Towers Watson and MedStar Health, as well as with mid-market and emerging companies, like Clarkston Consulting, KM Systems Group, PIDI, Strategic Services International, Global Link Logistics, and KCIC.
Today, Angelique focuses on leveraging her expertise to help self-employed professionals and small business owners who are tired of struggling to find clients who not only want to buy their services, but who can also afford to pay for them. “Most small business owners and solopreneurs go into business because they want to make a lifestyle change,” says Angelique. “They want to earn a living doing something they love, that they do well, and that will truly help others. Yet they often find that it’s a lot more difficult to achieve the income level they want and need.”
In fact, a recent study from Vistaprint found that a full 50 percent of “micro business owners” made less than $25,000 in 2010. And while that may sound low, on closer reflection, that number isn’t all that shocking. After all, it can be difficult to build a six-figure (or higher) business selling services primarily to individual consumers or other small business owners when they themselves don’t have big incomes.
But Angelique is trying to help change that. Her mission is to teach entrepreneurs how to successfully market their services to large businesses — businesses that spend BILLIONS of dollars yearly on products and services. And with the unique experience of having been on the corporate side of the buying process, managing million-dollar budgets for trade shows, ad campaigns, annual reports, media relations, events and more,Angelique understands what corporations look from their suppliers… and knows just how to become one of those trusted vendors.
Angelique’s work has garnered awards and recognition from nearly two dozen regional, national and international organizations. Her expertise in building trust with people and organizations has been featured in two books: Building the High Trust Organization: Strategies for Supporting Five Key Dimensions of Trust and the PR News Employee Communications Guidebook, as well as national media publications. In 2010, she was awarded the Platinum Excellence Award from the Millionaire Protégé Club.
Angelique earned her degree in International Communications and a minor in Radio and Television from the George Washington University. Today, she is one of about 130 people in the world who has earned her accreditation from both the International Association of Business Communicators and the Public Relations Society of America. She resides in Timonium, Maryland with her husband and her twin sons.