Using Stories to Land More Clients

Spotlight on Success Show – Episode #12

Today on my show I had the pleasure of a speaking with Michelle Salater, President of Súmer LLC, who shared her best strategies for clarifying and strengthening your marketing message by effectively telling your story.

Learn the elements Michelle recommends you incorporate to create a unique and powerful marketing message. In this interview I ask Michelle –

  • What’s the #1 mistake you see entrepreneurs make in their website content and online marketing content overall?
  • What’s the starting point for crafting a unique marketing message?
  • What tips do you have for our viewers on how to weave their unique story into their marketing message?
  • And,  how does an entrepreneur be authentic in their copy—their true selves—and still be professional?

If you would like more information on Michelle’s strategies for improving your marketing and blog, please visit her website. Enjoy the show!


Thank you Michelle for sharing your best strategies for how entrepreneurs can create more effective marketing messages to draw more clients to their business.

To subscribe to my YouTube Channel so you don’t miss upcoming episodes CLICK HERE. Thanks for watching!




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Michelle Salater is the president of Sūmèr, LLC, a company that specializes in writing website copy, SEO copywriting, and the marketing and promotion of websites and blogs after they’ve launched. Michelle frequently speaks to entrepreneurs on how to maximize their online marketing efforts through brand messaging and blogging, and has recently appeared in Entrepreneur and MyBusiness Magazine.

As an avid business blogger, she has grown her small business marketing blog, Copy Doodle, to be a powerful lead generation and client education tool. Recently, Copy Doodle was listed #17 out of Technorati’s 100 Best Small Business Blogs. Michelle is the creator of Love Your Blog, an elearning course that shows entrepreneurs how to create, write, and market a blog that showcases their expertise and attract more clients.

Connect with Michelle on TwitterFacebook, and LinkedIn.

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