Tag Archives: marketing strategies

Pinterest – Is it a Fad or Lead Generation Tool?

For me the jury is still out when it comes to Pinterest. I have started pinning on a couple of boards, but really don’t understand how this is going to directly drive customers to my business. To be completely honest, I haven’t taken the time to study the platform and develop any strategies that coincide […]

Marketing Charisma: Attract Leads with Silver-Tongued Content

“Internet shopping” is no longer a scare word when it comes to consumers. In fact, the interconnectedness of the globe-scaling web is any entrepreneur’s mecca. Just take a look at the stats: in the U.S. alone, 71% of adults have paid for products or services online in the last three months, according to Forrester Research. […]