Pink Means Business

Did you know that up until the end of the second World War that pink was the preferred color for boys, and blue for girls? Amazing how things have changed. It’s not difficult to find an explosion of pink hues in any store that caters to little girls. Despite some people’s disparagement of pink, once solely known for representing tranquility, romance, and femininity, it’s now synonymous with power.

How Do You Like Pink Now?

Pink has become the spokes-color for Breast Cancer survivors and awareness. Tool manufacturers, now catering to the female DIY’ers, sell pink power tools that are smaller for women, but still pack the same punch as traditional power tools. The Power Rangers have a female hero, The Pink Ranger, donned in a pink power suit, and accessorized with a Pink Zeo Jet Cycle and matching Pink Laser Pistol. And “pink” power websites for women are emerging, like

More Than Just a Color

But pink is more than just a color or a symbol — it’s an attitude. Whether you consider yourself a girly girl or not, you have the opportunity to leverage the “pink” in you. This pinkness that I am referring to is the essence of your warrior spirit, wrapped in a beautiful package. There’s no need to downplay your femininity to be successful in business when you have an entire arsenal of strengths that put you on equal, and sometimes superior, footing with your male competitors.

Your pink spirit is represented by qualities like courage, tenacity, collaboration, and determination. Women are innovators, adventurers, supporters and fighters. If these characteristics are not overtly displayed by your personality, know that they are humming beneath the surface, ready to be called to action. Think of your “pink” as your secret weapon, and learn to leverage the best of it in all that you do. If you are considering venturing onto an entrepreneurial trail, you will be called upon to think pink in the face of challenges. The attitude you choose to wear will determine your success.

Since mainstream media has equated pink with power, don’t you think it’s time for you to do the same? In honor of Valentine’s month, your challenge is to begin to love yourself completely and start living powerfully. Find your inner “pink” and wear it proudly.

© 2011 Reece International LLC/Dr. Shannon Reece. All rights reserved.


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Dr. Shannon Reece – The One Trusted Woman in a Man’s Business World
Starting your own business can be tough, but having the right tools makes all the difference. Dr. Reece provides the strategies and tactics women need to get their businesses from zero to launch and achieve real results. For more information visit


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  1. Posted February 9, 2011 at 7:35 am | Permalink | Reply

    Pink has long been the color of creativity. Don’t just wear it, use it in your office too.

    • Posted February 9, 2011 at 8:29 am | Permalink | Reply

      Thanks for your comment, Ann! That is so true. How do you use it in your business?

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