Want to Build Your Brand? 85 Tips from TPE

Michael Michalowicz, The Toilet Paper Entrepreneur, recently asked his community about their best tips for your boosting brand. I made the list at #23, and am happy to share my thoughts –

23. I’ve Gotta Be Me!

IMHO, solid branding starts by being just who you are. Don’t “hide” behind a name. You are the core of your business, & customers want the opportunity to know, like & trust you. Let your personality shine through your work. No one can be you but you.

Whether you are starting a brand or need to breathe some life into the one you’ve already established, don’t miss all 85 tips in this great post.  Enjoy!


  1. Posted May 20, 2011 at 11:41 am | Permalink | Reply

    I whole heartedly agree. Whenever I find myself drifting, it’s because I’m not being true to who I am.

    Although I would love to please all of the people all of the time, I’m ultimately here, because it makes me happy. I get a great sense of satisfaction when I learn that my photography blog has helped someone.

    Staying true to ME is rule number one for me.

    • Posted May 20, 2011 at 12:06 pm | Permalink | Reply

      Thanks for your comment, Kimberly! So happy to hear that you concur. I truly believe that true happiness stems from living all parts of your life with authenticity. 🙂

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