The 30 Day Refresh-Her Challenge, Ques #4

Most business plans include steps to expand the reach of your business — new ad campaigns, partnerships, conferences, local networking events, social media, etc. Some entrepreneurs play it safe, and just do more of what worked in the past. In today’s economy, doing more of the same isn’t necessarily going to translate into earning more.

My question is —

Are YOU reaching well beyond your “corner” of the world?

Mistake #4 – If your proposed outreach looks a lot like last year, then you are not casting your net wide enough.

It’s easy to stick with the tried and true way of doing things, but how will that enhance your bottom line? It’s a great way to miss potentially lucrative opportunities. Keep in mind that your competitors will be looking for that edge, even if you aren’t. You have to decide how much you are willing to stretch, for the opportunity to do something great.

It’s not about finding the illusive Purple Cow or producing a campaign that goes viral. Yes, that’s the goal. But you’ve got to begin with a commitment to seek some out-of-the-box opportunities with connections you may not have considered, and then be prepared to take the leap. Any time you take steps to grow your business, there is a certain element of risk — and the reality is that risk is scary.

There’s a solution…



Stay tuned for the last Question (#5), and the final details of this program being delivered overnight by the big guy in the red suit.  Santa is a fan of the Refresh-Her Challenge!

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