If you were watching the Oscars a couple of weeks ago, you were privy to the latest fad in show biz, now referred to as Jolie’ing. One right leg made history worldwide in a matter of moments in a memorable pose on the red carpet. Was it a blatant attempt to draw attention, comments, and possible controversy? Yes! Was it brilliant? Yes! On a night when there were hundreds of stars on which we could focus, Angie made a single, strategically planned move to catch and hold our attention — a beautiful demonstration of engagement.
Though you may be tired of seeing and hearing about Angie’s right leg, I wanted to take the opportunity to use it as an example of how you should focus a bit more ways to show some leg in your business.
Engagement goes beyond merely attracting attention. That’s just the start. To be engaging, you need to be someone who others desire to connect with, get to know better, do business with, and talk about. Engagement is about motivating people on four levels –
- Involvement – Are they visiting your website, social media profiles, blog?
- Interaction – Are they buying from you, clicking your links, taking that next step in the relationship?
- Intimacy – Are they participating with you and your brand by leaving blog comments, sharing your social media posts, participating in surveys, and engaging in discussions?
- Influence – Are they endorsing you, providing referrals, demonstrating loyalty to you and your brand, and becoming repeat customers?
Once you have determined the behavior of your audience, begin to brainstorm ways you can increase their level of engagement. “Showing a little leg” will be different from business to business, and from audience to audience. And getting creative, though challenging, can be an exciting task to tackle. Consider the following ideas to invite engagement:
- Share your story, a struggle you worked through, or something your audience doesn’t already know about you
- Ask questions on Facebook, share photos or meaningful quotes, and invite blog comments
- Post testimonials from happy clients, and don’t be shy when asking for referrals from those with whom you’ve developed solid relationships
- Provide a personal touch by writing a thank you note, or sending a check-in email to a former client
- Thank your followers for following with a personal, not automated message
- Host a contest with various creative ways your audience may participate
- Invite community or tribe members to get involved in a specific way
Most importantly, think deeply about WHO your audience members are, and how you can touch them in a personal and meaningful way. Your goal should be quality with a small number over quantity. You can not be all things to all people, but you can be just what some people really need.
We all want to feel a part of something bigger than ourselves. So when it comes to developing more customer engagement in your business, think beyond the obvious, to step it up and stick your neck (or your leg) out there, and see what type of response you get.
DO NOT LEAVE THIS PAGE if you have a great idea for increasing customer engagement in your business without sharing it in the comments below. Did that catch your attention?