Category Archives: Aspiring Entrepreneurs

Grace Under Pressure: Part 1

Imagine this scenario… It’s half past four on a Friday.  You’ve been working your tail off for the past two weeks in preparation for the vacation you had every intention of squeezing in last year, but just never found the time to take.  A month ago your husband gave you the ultimatum that he was […]

Family vs. Career: Women Don’t Have to Choose

Laura Petrolino of 365 Days of Startups asked several businesswomen, including me, to comment on a recent TechCrunch article entitled, “Women Don’t Want to Run Startups Because They’d Rather Have Children,” that elicited a myriad of responses from both sexes. You can visit 365 to read my take on the article.  I want to point […]

Do Women Rule When It Comes to Empathy?

Let’s begin by clarifying what empathy is not — it is not sharing someone’s feelings and experiences — that’s sympathy.  Empathy is an understanding or awareness of someone else’s feelings. Considered to be one of the essential qualities in effective leadership, empathy has been predominantly assigned to women, who excel in their ability to effectively […]

Decisive Woman is Not an Oxymoron

At some point in the distant past women were mislabeled as indecisive.  Many ancient cultures (and even some in the present) didn’t give women the license to choose.  Decisions were made by men, and that was that. Bear witness to any present-day woman juggling work, family, home, carpool, food acquisition, etc. and you realize that […]

Communication Styles: Rapport versus Report

It’s truly amazing how socialized the communication styles of men and women are in Western culture.  From childhood, girls are praised for working together, talking about their feelings and listening.  Boys are encouraged to be direct, speak their opinion and be independent.  In adult life this translates to different approaches to communication in business.  Men […]

Brave Women in a World of Male Bravado

Where do little girls learn to how to be brave? Certainly not by bearing witness to the ego-driven bravado of little boys.  And yet, one of the greatest qualities of a female entrepreneur is her ability to demonstrate bravery every time she stands toe to toe with her fear. Starting and running a business can […]

Why Assertive Businesswomen Get a Bad Rap

Whether you’re in Corporate America or are a small business owner, being a woman in business can be tough when you need to be.  Gender disparity is alive and well in business where men are rewarded for being assertive and women are labeled as barracudas or worse. When men “get in touch with their feminine […]