October 3, 2011 – 5:00 am
Nonprofits have a unique challenge of not only spreading the news of their causes, but also igniting hearts and minds.
Getting an audience to embrace something greater than themselves, and invest time and financial resources can be an uphill trek. But there are plenty of nonprofits that are surviving and thriving even in tough economic times, so we tapped our nonprofit pool and asked –
If you have experience with a nonprofit organization, or are working to grow your own, what is your single best strategy for earning brand recognition/trust AND raising funds to advance your cause?
My thanks to Sheryl Hill of ClearCauseFoundation.org for recommending this question, and to all our great contributors for sharing so many outstanding strategies! If you are a nonprofit looking to sharpen your competitive edge or a new organization working hard to gain traction, I hope that you will find some helpful and profitable strategies below. Continue reading →
Like this post? Share it:
September 29, 2011 – 5:00 am
In an effort to always bring you the latest and greatest information, I am happy to present another installment of our Advisory of Women Entrepreneurs Spotlight on Success interview series.
We designed this series to, not only showcase our community of amazing women entrepreneurs, but to also share their best tips, strategies and insights for wanna-be and established women entrepreneurs. Our mission for this community is to bring an incredible group of women together to inspire, motivate, and support women in business by networking, collaborating, and, in the case of this spotlight series, showing you why they shine so brightly!
This week I am excited to share my interview with Angie Segal, Owner of an ActionCOACH Business Coaching Franchise and Co-founder of ORIGINAL Tuesdays.
In our interview Angie shares…
- How she successfully transitioned from Corporate America to business coaching,
- The benefits and challenges of franchise ownership,
- The importance of creating a business around her core values, and
- Why it’s so important to listen to your gut when making decisions.
Be sure to watch all the way to the end of the video so you can discover what ORIGINAL Tuesdays are all about and how you can join the global movement Angie and her partner, Ron, have started. Enjoy!
Continue reading →
Like this post? Share it:
September 28, 2011 – 5:00 am
Performance Tip of the Week
When the idea of starting your own business first took root in your heart, you may have experienced fearful hesitation about sharing the exciting news with certain people in your life.
Why?
Because some people fall into the category of the spirit-sucking, dream-crashing, naysayers. Their comments, sometimes laced with tinges of sarcasm, may come from a place of sincere desire for your well-being, but more often are the result of your spotlight highlighting their own fears, faults, and self-imposed limitations. Continue reading →
Like this post? Share it:
September 27, 2011 – 5:00 am
“Can you get publicity on a shoestring budget?”
Question: “What are the guidelines for publicity (go for broke, bet the farm, or be conservative/fearful) for shoestring start-ups on the web?”
– Jennifer Little, Parents Teach Kids, North Bend, OR.
Shannon’s Answer: Jennifer, thank you for your great question! I am excited to share some information with you that will be music to your ears. When it comes to publicity you don’t have to bet the farm or be fearful because it won’t cost you penny, just some good old-fashioned effort.
Publicity is free media exposure for your business, expertise, products, and services. Traditional advertising efforts require you to spend money to spread the news about your business. So when faced with a shoestring budget, why not learn the ropes and develop relationships with media outlets that are already catering to your target audience, and get them to sing your praises for free? Continue reading →
Like this post? Share it:
September 26, 2011 – 5:00 am
Blogging has become a large part of business. It is a great way to establish your “voice” in your niche, and build credibility as a “go-to” expert on a particular topic.
But more than that, entrepreneurs often blog to attract targeted traffic to their site in order to convert a percentage into buyers. Last week we wanted to hear from our blog-savvy contributors to find out what’s really been an attraction magnet for their blogs and asked –
What is your single best PROVEN strategy for attracting targeted traffic to your blog, and what makes it so effective?
In this post you will discover more that 17 best strategies Continue reading →
Like this post? Share it:
September 22, 2011 – 5:00 am
In an effort to always bring you the latest and greatest information, I am happy to present another installment of our Advisory of Women Entrepreneurs Spotlight on Success interview series.
We designed this series to, not only showcase our community of amazing women entrepreneurs, but to also share their best tips, strategies and insights for wanna-be and established women entrepreneurs. Our mission for this community is to bring an incredible group of women together to inspire, motivate, and support women in business by networking, collaborating, and, in the case of this spotlight series, showing you why they shine so brightly!
This week I am excited to share my “overseas” interview with Dr. Monique Y. Wells, Founder of Understanding Time Management.
In our interview Monique shares…
- How she reinvented herself when the market fell out from beneath her main business,
- Why when starting a business you must be crystal clear about your direction before moving forward,
- The importance behind establishing a support network for her solopreneur venture before she branched out on her own,
- And how lack of prioritization is one of the biggest obstacles that holds women back in business.
One of my favorite parts of the interview was when Monique shared that experiencing overwhelm is not a character flaw. The important thing is how you deal with it. Be sure to scroll to the bottom of the page where you can link to her free video training program, and register for her upcoming six-week Getting Over Overwhelm mentorship program. Enjoy!
Continue reading →
Like this post? Share it:
September 21, 2011 – 12:00 pm
Performance Tip of the Week
It’s one thing to jump into the business game. The challenge is staying in it at an effective level.
As business owners, we often talk about how it’s difficult to be a one-person extravaganza. It’s true. You must attend to so many details all the time that it can become taxing, and at some point, completely overwhelming if you lose your focus.
You have the desire to keep pace with the flow of business, and to find ways to push beyond your competitors. That’s why you are in business — to succeed. But when your head is not in the game, you wind up feeling like you are getting dragged behind the bus, instead of driving it.
Like this post? Share it:
Nonprofits have a unique challenge of not only spreading the news of their causes, but also igniting hearts and minds.
Strategies and Tactics for Women by Dr. Shannon Reece 