Monthly Archives: November 2011

The Perceived Glass Ceiling

Spotlight on Success Show – Episode 5 Today on my show I had the pleasure of a conversation with Melissa Turner, Founder and CEO of Mainstream Services Medical Billing Inc, on her best strategies for how women can avoid getting trapped beneath a glass ceiling at work. With over two decades of experience in Corporate America, Melissa […]

Being Organized Will Help You Get Ahead

We know that being organized has a huge impact on our productivity, and yet it can be one of the toughest challenges for busy entrepreneurs, who are often pulled in many directions at once. For me, writing every to-do on topic-oriented lists helps keep me on track — though, I have to admit my style […]

Ask Shannon – Surviving Copreneurship

Question: How can husband-wife entrepreneur teams keep the business separate from their family life? – Arroxane Eber,, Lewisville, Texas Shannon’s Answer: Arroxane, thank you for your question. According to a Wall Street Journal article, about one third of all family operated businesses are jointly run by husband and wife. In a tough economy, more spouses […]

35 Ways to Draw Attention to Your Business

It doesn’t matter if you have a locally based business or you run a virtual enterprise — there is a lot of competition out there. You have a finite amount of time to catch the attention of your prospects through your marketing efforts, so your message better stand up and dance. Entrepreneurs are learning that […]

Picking a Niche and Sticking to It

Spotlight on Success Show – Episode 4 Today on my show I had the pleasure of welcoming Bonnie Buol Ruszczyk, President and Founder of BBR Marketing, and discussing her tips for selecting and making the most of a narrow niche. Having launched her business during the peak of the recession in 2009, Bonnie learned first […]

How to Produce Business Leads, Not Weeds

Performance Tip of the Week …What a person plants, (s)he will harvest. The person who plants selfishness, ignoring the needs of others – ignoring God! – harvests a crop of weeds. All (s)he’ll have to show for his/(her) life is weeds!… Galatians 6:7-8 As we approach the Thanksgiving holiday, I am reminded of the harvest. […]

How Finding Your Niche Is Like Your Favorite Shoes

Have you been struggling with finding your niche in business? Whether you have launched your business, or are still in the conception stages, having a niche is an important part of the success puzzle. And when you discover it, it feels just like coming home, because you have found the audience you were created to […]