Just take a look at the stats: in the U.S. alone, 71% of adults have paid for products or services online in the last three months, according to Forrester Research. Over 50% of those sales were nurtured by content alone.
Numbers aside, we can take away a powerful lesson from these statistics: content is what attracts prospects, forges relationships and brand loyalty, and encourages consumers to purchase from you.
Yet, recent studies show 22% of the buying process is wasted with ineffective content—a number that translates to leads lost and sales forsaken. A shame, especially considering that valuable content adds a 25% increase in likelihood that a sale will be made. Continue reading