Does Social Media Pay? – 32 Perspectives on ROI

You may be one of the many businesses that has jumped on the social media bandwagon as a way to cost-effectively boost your exposure in the online market.  But where are businesses getting the most bang for their buck?  We were curious to know what has been working, and what has not when it comes to social media, and last week asked –

More and more businesses are implementing social media into their marketing repertoire to try to maintain the competitive cutting edge.  But does the investment really pay off?

If you regularly use social media for your business,where do you get your biggest ROI, and why?


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The True Measure of Wealth

Happy St. Patrick’s Day!

Every year, when this truly green holiday rolls around, I can’t help thinking about Leprechauns and the pot of gold at the end of the rainbow.

If we were honest about our hopes and dreams when we started our businesses, I think most would admit that a part of those dreams included making enough money to pay the bills, help out a family member, or easily donate to a favorite charity without thinking twice about it.  There would be enough money to go around.

But while we are still being honest, I am guessing that the same group would follow-up by sharing that money is not their true measure of wealth.

Wealth for me, is being able to positively impact the lives of others.

In my business, that means teaching women how to develop businesses that leverage their greatest assets.

With regard to my family, that means having close relationships with my parents, my sisters, and all my nieces and nephews.

And with my friends, that means staying in touch even across the miles, and being there when one needs a shoulder to lean on.

So in honor of St. Patrick’s Day, if not a pot of gold, what is your true measure of wealth?

Please leave a comment below.







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Are You Ready to Make Some Bold Changes?

Spring is right around the corner, and I have been hard at work creating a FREE video short course for you, so that you can do some Spring cleaning in your business house.

So often, entrepreneurs get caught up on the hamster wheel of doing the busyness of business, and lose sight of what needs to be done to really make a positive impact on their bottom line.

This week, I will be sharing the first of a 3-part video series, that gives you the basic steps you need to get back in the game in a big way.

I am not offering theory…

I am going to be giving you tangible action steps, and homework. 🙂  You will see how the RIGHT small changes can have a HUGE impact on providing you with more income, more time, and more enjoyment.

STAY TUNED…

Question of the Week – Mar 14, 2011

This week’s question is –

More and more businesses are implementing social media into their marketing repertoire to try to maintain the competitive cutting edge. But does the investment really pay off? If you regularly use social media for your business, where do you get your biggest ROI, and why?

Why should I join the discussion?

Because this online forum is a great place for us to exchange ideas, learn from each other and network. My goal is to unite successful women entrepreneurs to share our insights and solutions to the challenges we most commonly face in our businesses.

How do I get involved?


Every Monday I will post a new Question of the Week. This is a great opportunity for you to bring your expertise to the table. Using the link below, please submit a one paragraph response before the deadline, and the following week I will share our community responses on my blog.

CLICK HERE TO SUBMIT YOUR RESPONSE

I look forward to your response to this week’s question! If you have any questions you know where to find me. Have a great week!

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27+ Small Business Secret Weapons

As small business owners, we are all looking for ways to keep expenses at a minimum, while still maximizing productivity.  So last week I asked —

What is your favorite online business tool for streamlining your operation, that gives you a huge bang for your buck?

I am always looking for great new tools, and am excited that there are some on this list I haven’t had the pleasure of trying.  For me, it’s like Christmas morning when someone shares a new low to no-cost tool that makes doing business as a solopreneur even easier.  I hope you find a solution you didn’t even know you needed as you read through all the great suggestions below. Continue reading

Don’t Miss My Guest Post Highlights

I was wondering this morning if you ever get to see what I write elsewhere, if I never bring it to your attention.  So I thought I should mention my guest post highlights from this week to bring you up to speed. 🙂


#1 – Are You a Bird Watcher or a Hunter?

There are two different ways people operate when it comes to focus.

But only one approach will allow you to achieve the success you desire. Even if you haven’t been the most consistent with your focus, there’s hope and I even give you some simple to implement tips.

Find out how you can maximize your efforts by changing how you approach your day in my guest post for 365 Days of Startups.


#2 – Are You Setting Yourself Up for Success?

I am so honored to have been invited to be a columnist for WBOCafe. In my first official post for the brand new site, I wanted to address the importance of tracking your thoughts regularly.

You are what you think, essentially, and your thoughts drive your behavior. So if your thoughts are not focused on the outcomes you wish to achieve, then you might need to make some adjustments in order to set yourself up for success.


Wishing you an outstanding finale to your week!






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Why Can’t I

I hate making mistakes as much as the next woman.

But I have found that the result of trying so hard to avoid them can be complete immobility.

So instead of being stuck in fear, doubt or indecision, it’s much better to take a chance and stretch your wings.

If you falter a bit in flight, you will learn more effective ways to use your wings.

What’s so bad about that?! Continue reading