Spotlight on Success Show – Episode #23
Today on my show I had the pleasure of a speaking with Dotty Scott, Web Designer, Social Media Expert Speaker, Trainer and owner of Premium Websites LLC, who shared her best strategies for how women can become locally famous even if their business is primarily online.
Dotty runs an online business, but has found tremendous value in building her presence within her local market, and we get to benefit from what she has learned. In this interview I ask Dotty –
- What does it mean to become “locally famous” and how is that powerful in business?
- Is being locally famous the same thing as branding?
- If a woman’s business has a strong online presence, how does building a local presence add value?
- And, what are your top strategies that women can use to become locally famous in their businesses?
For more information on Dotty’s expert advice, and to subscribe to her weekly online tips, please visit her website. Enjoy! Continue reading →
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In this month’s examination of engagement, I didn’t want to neglect the importance of looking at how we engage our employees. Because the truth is that if your employees are merely satisfied rather than engaged, your company will never reach it’s potential.
As I prepared to write on this subject, I realized that there were so many strong posts published on this topic that you would be better served by me simply sharing them with you. Below are a handful of my top picks with sound strategies and tactics you can implement to increase employee engagement in your ranks. Additionally, you may be challenged to ask yourself some hard questions about your motives, direction, and the example you are setting as business owner. Continue reading →
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…and Stay Away From Icky Marketing
None of us like the idea of what our guest marketing expert, Erin Ferree, refers to as “icky marketing,” and would prefer to avoid it like the plague. Luckily, Erin has a solution by way of a shift in your focus about what marketing should be. I can guarantee you will enjoy throwing a party as much as your prospects will be happy to RSVP when you apply the engagement strategies Erin provides below. Thanks, Erin!
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Most small businesses think of their marketing as a push or pull operation.
Either they’re pushing their services, to get their clients to buy this, click that or opt-in… or pulling their clients to them, trying to attract or hypnotize them into their influence field.
Push or pull marketing winds up being an exercise in getting people to do something. Pushing has an aggressive icky energy about it. Pulling has a passive icky energy behind it. And both are just plain exhausting.
This often leaves entrepreneurs feeling icky and out-of-alignment with their marketing… which results in marketing avoidance (you know, that feeling where you’d rather hide under the covers than market your business) or general marketing malaise (where you just feel icky about it all).
Worse yet, it leaves your clients turned off or tuned out – not opened to working with you.
Instead of pushing or pulling… meet your clients in the middle by extending an invitation. Continue reading →
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As a busy entrepreneur, often running your business solo, it pays to use automation tools to help create systems that enable you to more effectively run your business.
There are great tools all over the internet, but sometimes you need to tap into your network to share ideas. So for this post I reached out to my community of smart contributors and asked –
What is your favorite automation tool that assists you with customer engagement, and why do you think it rocks?
As you will see from the submissions below, Hootsuite comes out on top for social network communications, but you will also find recommended tools for blogging, marketing, and upsells. An interesting, and brand new find I’m testing right now is KickOffLabs. This tool provides easy to create landing pages you can use to launch a product, host an event, build an email list, and generally gather interest around something new and exciting you are doing in your business. I was able to set it up in no time, and I am NOT a techie at all! And the coolest part is that you can integrate it with MailChimp or use its built-in email marketing features. Check out the landing page for golfers I created using KickOffLabs.com.
If you have a favorite automation tool that has helped you increase customer engagement, I welcome you to share it in the comments below. Enjoy!
Continue reading →
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Spotlight on Success Show – Episode #22
Today on my show I had the pleasure of a speaking with Trudy Scott, Food Mood Expert and Nutritionist, who shared her best strategies for how women can reduce stress and anxiety with the help of proper nutrition.
Trudy believes (as do I) that life is meant to be spent feeling well, mentally and physically, and that stress and anxiety don’t have to be the status quo that we accept. In this interview I ask Trudy –
- Do women really need to focus on doing something about their stress and anxiety?
- What are the 3 biggest food-related factors that contribute to stress and anxiety?
- What other dietary factors play a role?
- And, what should you do if you’re eating a healthy diet but are still feeling anxious and stressed?
For more information on Trudy’s expert advice, book or to sign up for her newsletter, please visit her website. Enjoy! Continue reading →
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If you were watching the Oscars a couple of weeks ago, you were privy to the latest fad in show biz, now referred to as Jolie’ing. One right leg made history worldwide in a matter of moments in a memorable pose on the red carpet. Was it a blatant attempt to draw attention, comments, and possible controversy? Yes! Was it brilliant? Yes! On a night when there were hundreds of stars on which we could focus, Angie made a single, strategically planned move to catch and hold our attention — a beautiful demonstration of engagement.
Though you may be tired of seeing and hearing about Angie’s right leg, I wanted to take the opportunity to use it as an example of how you should focus a bit more ways to show some leg in your business.
Engagement goes beyond merely attracting attention. That’s just the start. To be engaging, you need to be someone who others desire to connect with, get to know better, do business with, and talk about. Engagement is about motivating people on four levels – Continue reading →
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Are you confused about how to attract your ideal clients? I am happy to present a great guest post from Cheryl Pullins, founder of The Woman Entrepreneur’s Mentor, who provides us with the basics of locating and engaging with our target audience. Thanks, Cheryl!
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Client attraction, ideal clients, target market, target audience – no wonder we can be confused and unsure about the activity we should be engaged in to get new clients. Do you find yourself trying to figure out what you should do first? Where you should start? Do you feel a sense of overwhelm when you try to have it all make sense?
Today is a great day to lay the foundation and start at the beginning of how an entrepreneur gets new clients. Just so you know, the beginning is not branding, marketing, logos and websites, but the beginning starts with you. Continue reading →
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Today on my show I had the pleasure of a speaking with Dotty Scott, Web Designer, Social Media Expert Speaker, Trainer and owner of Premium Websites LLC, who shared her best strategies for how women can become locally famous even if their business is primarily online.
Strategies and Tactics for Women by Dr. Shannon Reece 