14 Entrepreneurs Are Outsourcing Their Way to Success

Whether you are faced with a task beyond your scope of expertise, or simply need to free up more time to focus on business growth, as a solo entrepreneur, outsourcing is a necessity in business.

One of the biggest challenges is not finding resources, but deciding what to outsource to create the most impact for your business. So I wanted our wonderful contributors to share their experiences, and asked –

What is the single most important thing you decided to outsource in your business, and how has it transformed your productivity and profitability?

Our panel of entrepreneurs openly shared their personal experiences with outsourcing, and some great links for you to investigate if you have similar needs in your business. You will find information about graphics, writing, manufacturing and more. And if you have a great resource, we hope you will share it in the comments below. Enjoy! Continue reading

Using Stories to Land More Clients

Spotlight on Success Show – Episode #12

Today on my show I had the pleasure of a speaking with Michelle Salater, President of Súmer LLC, who shared her best strategies for clarifying and strengthening your marketing message by effectively telling your story.

Learn the elements Michelle recommends you incorporate to create a unique and powerful marketing message. In this interview I ask Michelle –

  • What’s the #1 mistake you see entrepreneurs make in their website content and online marketing content overall?
  • What’s the starting point for crafting a unique marketing message?
  • What tips do you have for our viewers on how to weave their unique story into their marketing message?
  • And,  how does an entrepreneur be authentic in their copy—their true selves—and still be professional?

If you would like more information on Michelle’s strategies for improving your marketing and blog, please visit her website. Enjoy the show! Continue reading

The Fine Art of Business Focus – Power

Think for a moment about all the sources of information around you that vie for your visual, mental, emotional, and physical attention. You are fielding multiple stimuli on an ongoing basis. It’s no wonder that you are easily distracted, and find it difficult to focus sometimes.

And within the realm of focus, there are many different levels for how you attend to things around you, and projects at hand, from the casual to the precise. To become an elite competitor in business, it is vital that you and your team learn the fine art of focus.

Over the next four weeks, I will be presenting you with information on how to fine tune your ability to laser focus on your most important business tasks and Master the Fine Art of Business Focus. Continue reading

How To Show Namaste Through Social Media

As we venture into the first days of a New Year, what better way to begin than to take note of our focus and how we show gratitude to those who bring tremendous value to our lives and businesses. To teach us how to effectively broadcast our thanks in meaningful ways, I am happy to share the expertise of social media marketing expert, and Founder of Sierra Tierra Marketing, Lisa Kalner Williams. Enjoy!

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If you have ever taken a yoga class, your practice most likely has ended with the word Namaste. The Western world has translated this ancient Sanskrit word to mean, “The good in me sees the good in you.”

How might you translate this connection of inner goodness once you hop onto a social media community? Consider the following gestures for personalized, meaningful ways to highlight the goodness of others. Continue reading

36 Ways to Create a High Impact Elevator Pitch

An elevator pitch is a necessity in any networking scenario, whether you are speaking to a prospect or potential partner by phone or face-to-face.

You’ve got about 10 seconds to make a lasting impression and therefore, want to bring your “A” game. Crafting an elevator pitch that grabs someone’s attention can be a challenge, and we wanted to hear from those of you with top tips on the subject, and asked –

What is your single best tip for creating a High Impact elevator pitch?

I am excited to share 36 amazing elevator pitch strategies from our experts this week, to help you put your best foot forward in any networking scenario in the New Year. The most important things to keep in mind are Continue reading

Trusting Your Intuition as Your Guide

Spotlight on Success Show – Episode #11

Today on my show I had the pleasure of a speaking with Sheila Duncan, Co-Creator of Trouble the Dog, who provided us with strategies for learning how to engage and leverage our intuition in business.

Sheila describes herself as a sensitive person, and has found that by really listening to her heart and gut, she has been able to more effectively navigate the arenas of business and life. In this interview I ask Sheila –

  • Why is tuning into your intuition a vital component to running a business?
  • How can women tap into their intuition and learn to stay true to themselves?
  • And, what are the warning signs that you might be heading down the wrong path?

If you would like more information about Sheila’s very special Trouble the Dog project, please visit her website. Enjoy the show! Continue reading

The Entrepreneur, The Juggler & The Circus Clown (Part 4)

We have reached the final post in this fabulous series from guest expert, JP Jones. Today, JP shares how you keep yourself organized, even under the most challenging circumstances. If you haven’t had a chance to read Part One (Project Management), Part Two (Control the Email Crisis) or Part Three (Time Management), now’s your chance to catch up. Thank you for treating us to a fun and informative series, JP!

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For the fourth post in this series, we will tackle the final piece of effective product juggling in the Entrepreneurial circus.

Life as an entrepreneur is essentially the tightrope act. You’re walking that thin line between work and recuperation, sanity and well, the opposite of that.  . . (you get my meaning!).

Just like any tightrope walker, you want to make certain allowances to keep yourself alive—and for any entrepreneur the safety net beneath your rope is organization. From files, client accounts and paper trails all the way to taxes, it’s imperative that the entrepreneur is a master in organization.
Thankfully there are a plethora of resources and tools available to you to assist with your organizational undertakings—but organization is more than just tools and software, it’s about the way you process tasks and planning ahead. Continue reading